The Power of Reinvention: Lessons Learned from My Business Ventures
- Anza Goodbar
- Nov 29
- 3 min read
My first big chapter was event planning.Not simple events — we’re talking 4,000+ experiences ranging from intimate retreats… to global corporate productions… to a million-dollar one-of-a-kind pharmaceutical launch complete with pyrotechnics and the B-52s.
I was good at it. I was respected. I was in demand.
Here’s what no one tells you about the event world:The pressure is relentless.You’re either planning, executing, or recovering from planning or executing.There is no downtime.You’re expected to sacrifice your personal and family life for success.
My life looked glamorous from the outside, but internally?I was depleted.Exhausted.Running on adrenaline, ambition, and very little sleep.
Still, I stayed. Because that’s what we’re taught to do.Stick with what you’re good at, even if it’s slowly hollowing you out.
The Reinvention That Didn’t Make Sense (But Somehow Did)
Walking away from event planning felt like stepping off a moving treadmill.
So what did I do next?I opened a mortgage company.
On paper, that made zero sense.In practice, it saved me.
It gave me structure.It gave me stability.It gave me room to breathe.
People asked, “Aren’t you afraid of starting over?” I wasn’t.Because I knew something most people don’t learn until much later:
Skills transfer. Purpose evolves. Sometimes the doorway you walk through isn’t the one you expected — but it’s the one you needed.
Reinvention With My Kids — The Chapter That Softened Me
A few years later, I started several businesses with my kids — a wholesale distribution company, a packaging and branding business, and eventually a Red Box–style video rental company.
These weren’t big, flashy ventures.They were messy, scrappy, collaborative experiments where my kids learned entrepreneurship alongside me.
These reinventions taught me a different kind of success — the kind measured in conversations, courage, and problem-solving abilities, not revenue targets.
And when streaming took over and our little video rental company couldn’t compete?We closed it.Without shame.Without regret.
It was a reminder that business models expire — but the lessons never do.
Reinvention That Came From Pain (The One That Changed Everything)
If we’re being honest, the reinvention that shaped me most didn’t come from inspiration.It came from collapse.
Burnout. Public scrutiny. A legal battle I didn’t see coming.
I was confronted with the fact that government regulations can make or break you, and that sometimes you win and sometimes you learn.
And in that stripped-down, cracked-open season, I found coaching. And coaching found me.
I didn’t just learn a methodology.
I found my voice. My purpose. My heartbeat. This reinvention didn’t just transform my career — it transformed me.
The Reinvention That Finally Felt Like Home
Fast-forward several years.
Bankable Events was born. Then InfluenceHer Digital Marketing Solutions.Then a family-run solar company.And finally — the chapter everything had been building toward:
Post Script Strategies for Coaches.
This brand didn’t come from ambition.It came from alignment. From clarity.From knowing exactly who I help and why it matters.
Helping coaches turn their books into businesses feels like everything I’ve ever learned — entrepreneurship, event experience, marketing, leadership, storytelling — finally snapped together into one cohesive calling.
This isn’t another business. It’s the one I was always heading toward, even when I didn’t know it.
What All These Reinventions Have Taught Me (And What They Mean for You)
People ask me all the time:
“How did you know it was time to reinvent yourself?”“I feel stuck — how do I know when it’s the right moment?”“Aren’t you afraid of pivoting too much?”
My answer?
Reinvention isn’t a moment. It’s a mindset.It’s not starting over.It’s realigning.It’s returning to yourself — again and again — as you grow, evolve, and peel back the layers of who you’re becoming.
Here’s what I’ve learned:
Reinvention is not failure.
It’s feedback.Life has a way of nudging us back into authenticity.
Reinvention doesn’t mean abandoning your past.
It means carrying forward what matters.You aren’t losing experience — you’re compounding it.
Reinvention is leadership in motion.
It’s the courage to change before you’re forced to.
And if you’re feeling pulled toward something new? Don’t ignore it.
That pull is your future calling you forward.
Your Story Isn’t Over — You’re Just Turning the Page
If you’re standing at the edge of your next chapter — unsure, hesitant, hopeful — hear this:
You’re not too late.
You’re not too old.
You’re not too scattered.
You’re not too inconsistent.
You’re not behind.
You’re evolving. Exactly on time.
Your reinvention could be the doorway to the most aligned, purposeful, powerful season of your life.
And you don’t have to navigate it alone.
If you’re ready to step into your next chapter, I’d love to walk alongside you. Schedule a clarity call and begin your reinvention journey.



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