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Build Momentum
Your book = Your tailored business strategy.
We help coaches transform their books into their biggest business asset.
Our customized services incorporate:
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Your Vision
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Customized Strategy
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Systems that Grow With You
Customize Frameworks
With over 12 years of experience planning and successfully executing high-conversion events and supporting dozens of coaches to bestseller status, Anza merges creative storytelling with conversion strategy, so your book powers speaking, signature coaching programs, and live events.
She believes every book is a doorway to greater influence, deeper connection, and a lasting legacy. Her mission is simple: to show authors where those doors lead—and to walk beside them as they step through each one.
Business Strategist
As a certified coach since 2016 and 13x best-selling author, she helps coaches and entrepreneurs leverage their book into a repeatable client-generation system—including funnels, lead magnets, Amazon bestseller strategy, podcast guesting outreach, and stage-to-offer conversions.
The Monetized Message™ Roadmap for Coaches: outlines your author brand, clarifies your offer suite, and builds an automated funnel that turns readers into clients.
After contributing to multiple bestselling book projects, she developed a practical framework for building authority, encompassing a book launch strategy and a clear pathway from reader to client through speaking engagements, signature offers, and workshop strategies.
Her clients don’t just walk away with a finished book—they walk away with a clear business model, a confident brand voice, and the tools to use their stories to attract clients, book stages, and build movements.
Learn more about our done-with-you services here.
Why Coaches Trust Anza to Guide Them
When you work with her, you get more than publishing support—you get a partner who knows how to transform a book into influence, opportunities, and a lasting legacy.
Here’s what makes her the right guide for your author journey:
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Proven Personal Track Record: 13x best-selling author with first-hand knowledge of what it takes to launch successfully.
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Bestseller playbooks used in Amazon bestseller strategy campaigns.
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Event Expertise: 12+ years of experience creating high-conversion events—live and virtual—that expand visibility and impact.
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Certified Coach: Since 2016, she's been helping clients clarify their vision, stay accountable, and build businesses aligned with their core values and goals.
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Author Growth Specialist: She's helped dozens of coaches become best-selling authors and then use their books to book stages, attract clients, and build signature coaching programs.
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Proven book-to-keynote conversion flows for stages and podcasts.
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Holistic Strategy: She brings together branding, marketing, events, and publishing—so your book isn’t just a product, but the foundation of a bigger movement and long-term growth.
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Book-to-Business Funnels & Frameworks: reader magnet, 5-email nurture sequences, webinar, and signature coaching offer.
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Event Monetization: workshops, retreats, and book-anchored conferences that drive backend offers.
Partnerships
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About Anza
The Monetized Message™ Roadmap for Coaches
Anza Goodbar knows that success begins with strategy. Before launching Post Scripts Strategies for Coaches, she spent over a decade as a professional event planner, designing high-impact experiences that connected people, built brands, and drove measurable results. That’s where she mastered the art of transforming ideas into action—a skill she now brings to the world of authorship and coaching.
She specializes in helping executive coaches, life coaches, mindset coaches, and online coaches who’ve written a book turn that book into authority, clients, and revenue—from Amazon bestseller campaigns to keynote talks, signature coaching programs, evergreen courses, and high-conversion live events.
Upcoming Workshops
Success Stories
"Anza and her team helped me take my coaching business to the next level. Their expertise in sales and marketing content has been truly invaluable."
Rosa P. CA
I highly recommend Anza to any woman entrepreneur looking to build her brand. Their team is professional, knowledgeable, and dedicated to helping their clients succeed.
Emily U. CA
Working with Anza was a game-changer for my Solar Panel business. Their marketing solutions helped me reach a wider audience and increase my sales.
Michelle W. CO