Why I Started Post Scripts Strategies for Coaches

Anza Goodbar
Nov 29
3 min read

You Wrote the Book—Now What?

Most coaches don’t have a “book problem.”They have a post-book plan problem.

After years helping coaches self-publish, I kept seeing the same painful pattern: brilliant books launch…and then quietly disappear. Not because the ideas weren’t powerful, but because there wasn’t a simple path to turn those pages into presence, pipeline, and paid programs.

Here’s the truth most “book world” conversations gloss over:

The average self-published book sells ~250 copies over its lifetime.
~90% sell fewer than 100 copies.
Over 90% sell fewer than 1,000 copies.
The difference between dust and demand? Consistent marketing and a repeatable growth system.

Post Scripts Strategies for Coaches exists to change those odds—especially for non-tech-savvy coaches who are excellent at coaching and hate feeling like a full-time marketer.

What I Believe(and Build)

Books are business assets. Your book should open doors to clients, stages, and partnerships—on purpose.

Simple beats complicated. No tech maze. One clean landing page, one irresistible lead magnet, one 4-part email nurture sequence, one clear offer.

Authority is designed. We translate your book’s core idea into a signature coaching program, keynote, evergreen courses, and stories that convert.

Momentum > mystery. Micro-activities—podcast pitches, review campaigns, collaboration outreach—stack into real results.

The Post Scripts Path(in Plain English)

Authority
- Clarify your point of view, promise, and proof.
- Pull 3–5 “pillar” concepts from your book—these become message tracks and content themes.
Funnel (low-tech)
- A focused landing page that offers a companion resource.
- Lead magnet ideas: Checklist, Quiz, Mini-Workbook tied directly to your book’s outcomes.
- A 4-part email nurture sequence: quick win → story/lesson → case study → invitation.
Offers
- Map chapters into a signature coaching program, VIP Day, or workshop series.
- Price value ladder: book → workbook/mini-course → core program → VIP/retreat.
Speaking & PR
- Turn the book into a keynote (promise, 3 pillars, takeaways).
- Build a one-page speaker/media kit (bio, talk titles, audience outcomes, testimonials, contact).
Repurposing Engine
- Each chapter becomes 3–5 posts, 1 short video, and 1 email.
- Weekly rhythm beats “launch and vanish” every time.

What This Looks Like With Me

Amazon Bestseller strategy (ethical and targeted—no gimmicks).
Book-to-Offer systems that turn readers into warm leads and paying clients.
Signature talk + speaker kit so your book wins you rooms and revenue.
Repurposing engines so every chapter fuels social, email, workshops, and courses—without overwhelm.

If you can coach, you can market—with an easy-to-follow roadmap. Don’t want to do it yourself? We can convert any done-with-you program into a done-for-you service.

A Quick Reality Check(and Reframe)

Those industry stats aren’t there to scare you; they’re there to focus you.

If most books sell <1,000 copies without sustained promotion, then your edge is steady, simple systems.
If the “average” book sells ~250 lifetime, your job isn’t to chase virality—it’s to build a book-to-business pipeline that pays you long after launch week.

A 10-Minute Starter Plan (steal this)

Add a companion resource link to your book (front + back matter + author page).
Create a one-page landing page with: headline, pain → promise, bullet benefits, email opt-in, and a thank-you page.
Write four emails:
- #1 Welcome + quick win
- #2 Story + lesson from the book
- #3 Case study or reader success
- #4 Invitation to consult/VIP day
Pick one weekly visibility habit:
- 3 podcast pitches or
- 2 partner collaborations or
- 1 LinkedIn carousel.
Set a “never twice” rule: miss a week? Fine. Don’t miss two.

Remember: Small + consistent > big + sporadic.

Who Post Script Strategies Is For

Executive, life, mindset, health and wellness, leadership, and online coaches and consultants who wrote (or are writing) a book.
Coaches who are great at coaching and want a clear, easy-to-follow, low-tech system to turn readers into right-fit clients.
Authors who want stages, partnerships, and sellable programs—not just sales rank screenshots.

Why I Built Post Scripts

Because too many powerful messages stop at “published.”Because coaches deserve more than a one-week lifespan for their books.Because your book can be the best door opener you’ll ever create—if you customize a system.

You wrote the book. Let’s make sure it builds your business.