Leadership Perspective

People don’t remember the agenda.They remember the story that reached them. This is why authors make exceptional speakers. Your book captures your message. Your story carries your authority. Your voice turns that authority into influence.

If you’ve spent any time in the rooms I’ve led — retreats, events, coaching sessions, strategy intensives — you’ll notice something quickly: Women don’t just build businesses. Women build legacies.

My first big chapter was event planning. Not simple events — we’re talking 4,000+ experiences ranging from intimate retreats… to global corporate productions… to a million-dollar one-of-a-kind pharmaceutical launch complete with pyrotechnics and the B-52s. I was good at it. I was respected. I was in demand.

When people ask me how I learned to run a business, they usually expect me to mention an MBA or a favorite mentor.But the truth is — I learned almost everything that matters standing behind a counter in my dad’s small-town electronics and appliance store. It was the kind of place where everyone knew your name. I started working there around age ten, sweeping floors, unpacking boxes, and watching how my dad treated people. He taught me that success wasn’t about selling the m

Every author remembers the thrill of launch week — the messages from friends, the screenshots of bestseller rankings, the flurry of social posts celebrating your hard work. But after the confetti settles, something sobering happens. Sales slow down. The attention fades. The book you poured your heart and soul into starts gathering digital dust on Amazon.

Publishing a book is often seen as the finish line. You did the hard work — months of writing, editing, refining your ideas, and finally pressing “publish.” For smart authors, that’s not the end of the journey; it’s the beginning of a powerful new chapter.

For many authors, finishing a book feels like crossing the ultimate finish line — the culmination of months (or years) of late nights, edits, and rewrites. If you stop there, you’ve only realized a fraction of your potential return. The real opportunity begins the day after launch, when your book stops being a product and starts functioning as a business asset.

Most coaches don’t have a “book problem.”They have a post-book plan problem. After years helping coaches self-publish, I kept seeing the same painful pattern: brilliant books launch…and then quietly disappear. Not because the ideas weren’t powerful, but because there wasn’t a simple path to turn those pages into presence, pipeline, and paid programs.