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YOUR BOOK IS NOT THE FINISH LINE.
IT’S THE START OF YOUR NEXT LEVEL.
Most coaches write a book with the hope that it will boost visibility, attract clients, and open new opportunities.
What they don’t tell you?
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90% of self-published books sell fewer than 100 copies.
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The average book sells ~250 copies in its lifetime.
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Most authors never monetize their message beyond the book sale itself.
Not because their message lacks power —
but because no one ever taught them how to leverage it.
You’re not just an author.
You’re a coach with a message meant to make waves.
Now it’s time to turn that message into influence, impact, and income.
Welcome to the Monetized Message Roadmap 12-week group coaching program!
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WHAT THIS PROGRAM IS REALLY ABOUT
This isn’t a “how to publish a book” course.
It’s not a writing workshop.
It’s not a random collection of business tips.
This is a complete, end-to-end book-to-business system for coaches who want:
✔ A clear signature message
✔ A book that acts as a magnet for the right clients
✔ A simple, repeatable offer suite tied directly to their content
✔ A visibility strategy that positions them as the authority
✔ A business model that monetizes their expertise sustainably
This program doesn’t give you “more to do.”
It gives you clarity, structure, and momentum — the three things authors struggle with most.
This Program Is for You If…
You’ve done the work. You’ve written the book, built the expertise, and hosted the events. But now you’re asking, "Now what?"
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You wrote the book… and now it’s sitting on a digital shelf, a dead end instead of a launchpad.
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You know your book contains multiple offers (a keynote, a coaching program, a course), but you don’t know how to extract and structure them.
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You want to leverage your book for authority and income without becoming a full-time speaker or feeling like a constant self-promoter.
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You’re tired of random acts of marketing and want a single, cohesive system that turns your content into clients.
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You believe there is an easier way to build—a structure that honors the experience you already have
If this sounds familiar, you’re not stuck. You’re just missing the business architecture to turn your message into a monetizable asset.
The 3-Phase Monetized Message™ Roadmap:
A 12-Week System to Build Your Book-to-Business Ecosystem
This is not another marketing course. It is a strategic 12-week group program designed to help you architect a business model from what you’ve already created. We will move you from "I have a book" to "I have a scalable business ecosystem" using a clear, step-by-step pathway. No guesswork. No starting over. Just leverage.
Your 12-Week Monetization Pathway:
From Book to Business Ecosystem
Each phase builds on the last, so you never have to wonder what comes next.
Phase 1: Clarify Your Monetized Message™ (Weeks 1-4)
Outcome: Your book’s core message becomes your signature, revenue-generating framework.
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Week 1: Map Your Book-to-Business Architecture
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Week 2: Define Your Ideal Client & Revenue Model
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Week 3: Extract Your Signature Framework
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Week 4: Clarify Your Authority Positioning
Phase 2: Design Your Authority Assets (Weeks 5-8)
Outcome: Your framework turns into scalable, market-ready offers that attract clients.
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Week 5: Design Your Signature Keynote
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Week 6: Build Your Coaching Program Curriculum
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Week 7: Create Your Speaker Kit & One-Sheet
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Week 8: Repurpose Your Content into a Lead-Generation System
Phase 3: Build Your Revenue Engine (Weeks 9-12)
Outcome: Your assets drive visibility, leads, and sales through strategic events and visibility.
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Week 9: Architect Your Event-Driven Growth Plan
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Week 10: Stack Your Offers & Pricing for Profit
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Week 11: Plan Your 90-Day Launch & Visibility Calendar
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Week 12: Solidify Your Sustainable Growth Model
EVERYTHING YOU NEED TO BUILD YOUR ECOSYSTEM:
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12 90-Minute Live Weekly Coaching Calls: Get direct feedback and strategic guidance.
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Done-with-You Templates & Scripts: Speaker kit, coaching program outline, and more. No guesswork.
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Private Community for Collaboration: Connect with other experienced professionals building alongside you.
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Lifetime Access: To all materials, so you can return to the system whenever you need it.
WHAT MAKES THIS PROGRAM DIFFERENT?
1. It blends publishing strategy with business strategy.
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Most book programs stop at “launch your book.”
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This program shows you how to leverage it.
2. It’s built for coaches — not general authors.
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Your book is a business asset.
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Your framework is your method.
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Your method becomes your monetizable ecosystem.
3. It gives you the exact templates, scripts & systems.
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No guesswork.
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No fluff.
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Just clear, practical "do this next" guidance.
4. It solves the most common post-publishing problems:
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Low book sales
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No leads
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No speaking gigs
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No repeatable content system
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No monetization plan
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No visibility strategy
5. It’s done-with-you — not DIY.
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You get coaching, collaboration, and accountability.
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You’re not building this alone.
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You Don’t Need a New Idea. You Need a Clearer Structure.
I’m Anza Goodbar, and I help experienced coaches, authors, and business owners turn their intellectual property into a business model that lasts.
For over two decades, I’ve designed and executed more than 4,000 events, helping my clients generate over $100M in revenue. I’ve seen firsthand what happens when you build on a solid foundation—and what happens when you don’t.
My work isn’t about motivation or finding your passion. It’s about architecture. I believe your book, your frameworks, and your expertise are not separate projects; they are the raw materials for a single, cohesive business ecosystem.
I wrote the books and built the programs I wished I had when I was starting out—systems that treat your message as a business asset from day one. I don’t teach generic marketing tactics. I teach you how to extract the frameworks already inside your work and build a monetization pathway that is sustainable, scalable, and 100% yours.
My philosophy is simple: You don’t need more ideas. You need a clearer way to monetize the experience you already have.
WHAT COACHES SAY AFTER WORKING WITH ANZA
“I launched my first offer during Week 7 using her Book-to-Business framework and enrolled four clients. I’ve never felt this confident in my message.”
— Tanya S., Career Coach
This program paid for itself before we even finished.
“Anza understands coaches, authors, and the gap between writing a book and building a business. She’s the missing link that turns your content into a clear, monetizable structure.”
— Elizabeth W., Women’s Empowerment Coach
From Gap to Architecture
“I kept hearing ‘use your book to build your business,’ but no one actually showed me how — until Anza. Her roadmap is clear, structured, and honestly life-changing. I stopped spinning and started moving.”
— Michelle F., Personal Development Coach
Clarity That Changes Everything
“After two books and no real traction, I was frustrated. Anza helped me connect the dots, build my ecosystem, and finally step into my role as an industry authority. This is the guidance I wish I had years ago.”
— Heather L., Executive Coach & Author
The Book-to-Business Guidance You Didn’t Know You Needed
Questions You Might Have...
Q: I'm not tech-savvy. Will this be too complicated for me?
A: This program is about strategy, not tech. We provide done-with-you templates and step-by-step processes for everything we build. If you can use a document and follow a clear plan, you have everything you need to succeed.
Q: How much time will I need to commit each week?
A: Plan for 2-3 hours per week. This includes the 60-minute live coaching call and 1-2 hours for implementation. The work is designed to be focused and actionable, not overwhelming.
Q: What if my book isn't a bestseller? Is this program still for me?
A: Absolutely. In fact, this program is designed for you. We focus on building a business ecosystem from the content of your book, not from sales numbers. Your book is a blueprint, and we’ll show you how to build from it.
Q: Will this work if I don't want to travel and speak constantly?
A: Yes. While we design a signature keynote as a core authority asset, this program is not about becoming a full-time speaker. It’s about building a system of offers—including coaching, digital products, and strategic events—that work for your life and business.
Q: Is this a group program or one-on-one coaching?
A: This is a group coaching program. You will receive direct coaching and feedback from me on our live weekly calls and in our private community. This model allows you to learn from the questions and breakthroughs of other experienced professionals while getting the personalized guidance you need.
Q: What's the difference between booking a Clarity Call and enrolling directly?
A: A Clarity Call is for us to ensure this program is the right strategic fit for your goals and to map out your unique pathway. If you are already certain this is the right next step, you are welcome to enroll directly to secure your spot.