YOUR BOOK IS NOT THE FINISH LINE.
IT’S THE START OF YOUR NEXT LEVEL.
Most coaches write a book with the hope that it will boost visibility, attract clients, and open new opportunities.
What they don’t tell you?
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90% of self-published books sell fewer than 100 copies.
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The average book sells ~250 copies in its lifetime.
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Most authors never monetize their message beyond the book sale itself.
Not because their message lacks power —
but because no one ever taught them how to leverage it.
You’re not just an author.
You’re a coach with a message meant to make waves.
Now it’s time to turn that message into influence, impact, and income.
Welcome to the Monetized Message Roadmap 12-week group coaching program!
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WHAT THIS PROGRAM IS REALLY ABOUT
This isn’t a “how to publish a book” course.
It’s not a writing workshop.
It’s not a random collection of business tips.
This is a complete, end-to-end book-to-business system for coaches who want:
✔ A clear signature message
✔ A book that acts as a magnet for the right clients
✔ A simple, repeatable offer suite tied directly to their content
✔ A visibility strategy that positions them as the authority
✔ A business model that monetizes their expertise sustainably
This program doesn’t give you “more to do.”
It gives you clarity, structure, and momentum — the three things authors struggle with most.
THIS IS FOR YOU IF YOU’RE SAYING…
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“I wrote the book. Now what?”
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“I’m a great coach, but the marketing side is overwhelming.”
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“I don’t know how to get clients from my book.”
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“My book is out there, but it’s not creating the opportunities I hoped for.”
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“I want speaking gigs — where do I even begin?”
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“I know my message is powerful. I just need help amplifying it.”
You’re not alone — these are the exact pain points coaches face after they publish.
This program solves them. One by one.
WHAT’S INSIDE THE 12-WEEK ROADMAP
Each week builds on the last, so by the end of 12 weeks,
you will design a complete, functioning Monetized Message™ ecosystem.
PHASE 1 —
Clarify Your Signature Story & Message
(Weeks 1–3)
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Define your category of one (your POV + positioning)
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Extract your core transformation from your book
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Identify your high-value audience + problem + promise
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Craft your signature story that drives connection
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Establish your personalized Book Authority Blueprint™
Outcome:
Your book now fuels a profitable coaching ecosystem — not a one-time purchase.
PHASE 2 —
Design Your Monetized Offer Suite
(Weeks 4-6)
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Map your book into offers (courses, workshops, coaching programs, VIP days, speaking)
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Build your Signature Framework
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Create your Book-to-Offer Bridge™
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Package your expertise into 3- tiered offers
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Simple pricing structure for sustainable growth
Outcome:
Your book now fuels a profitable coaching ecosystem — not a one-time purchase.
PHASE 3 —
Build Your Client Attraction System
(Weeks 7-9)
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Create your Book Funnel (lead magnet → nurture → offer)
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Build your Author-to-Client Email Engine™
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Convert book readers into discovery calls
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Craft magnetic content directly from your chapters
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LinkedIn + podcast visibility strategy for non-tech-savvy coaches
Outcome:
You turn readers into clients through a simple, repeatable process.
PHASE 4 —
Amplify Your Authority: Visibility, Speaking & PR
(Weeks 10-12)
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Turn your book into a signature keynote
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Build your speaker/media kit
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Learn how to pitch podcasts, associations & conferences
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Position yourself as a trusted industry voice
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Create your evergreen authority plan
Outcome:
Your book becomes the doorway to influence, impact, and paid opportunities.
WHAT MAKES THIS PROGRAM DIFFERENT?
1. It blends publishing strategy with business strategy.
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Most book programs stop at “launch your book.”
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This program shows you how to leverage it.
2. It’s built for coaches — not general authors.
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Your book is a business asset.
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Your framework is your method.
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Your method becomes your monetizable ecosystem.
3. It gives you the exact templates, scripts & systems.
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No guesswork.
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No fluff.
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Just clear, practical "do this next" guidance.
4. It solves the most common post-publishing problems:
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Low book sales
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No leads
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No speaking gigs
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No repeatable content system
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No monetization plan
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No visibility strategy
5. It’s done-with-you — not DIY.
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You get coaching, collaboration, and accountability.
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You’re not building this alone.
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Why Work With Anza Goodbar?
Because you deserve a mentor who has walked the author journey and mastered the strategy behind it.
I’m Anza Goodbar — business strategist, multi-time bestselling author, event expert, and founder of Post Scripts Strategies for Coaches. Over the past two decades, I’ve built, scaled, and sold multiple businesses, planned more than 4,000 live events, collaborated on 12 bestselling book projects, and helped coaches turn their ideas into influence, income, and meaningful impact.
I didn’t start as a “marketing person.”
I started as a coach who believed in the power of her message… and learned the hard way that a book alone doesn’t build a business.
For years, I watched brilliant coaches publish books, only to feel stuck afterward — no audience growth, no client pipeline, no speaking invitations.
I saw the same pattern again and again:
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Great coach.
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Powerful message.
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Zero strategy to monetize it.
That’s why I created The Monetized Message™ Roadmap — to teach what most authors never learn: how to turn a book into a business asset that works for you every single day.
I’ve spent years refining systems that help coaches:
✔ Clarify their message and unique authority
✔ Turn a book into programs, offers, and revenue streams
✔ Build visibility without tech overwhelm
✔ Land speaking gigs and partnerships
✔ Create simple funnels that convert readers into clients
But the core, my work is about something deeper:
helping you believe that your story, your voice, and your lived experience deserve a platform.
If you want a guide who blends strategy + heart, creativity + clarity, business growth + personal empowerment — you’re in the right place.
WHAT COACHES SAY AFTER WORKING WITH ANZA
Marketing always felt overwhelming. Anza broke it down into steps I could actually follow. No complicated tech — just clear guidance I could implement the same day.”
— LaShonda P., Mindset Coach
Anza made something I avoided for years feel doable.
“I thought publishing my book would magically grow my audience. It didn’t — until I worked with Anza. She helped me map my method, refine my message, and build a repeatable funnel. My book now brings in weekly client inquiries.”
— Mark R., Performance Coach
I had the content… but Anza helped me build a business.
“Anza pulled insights from my book and turned them into offers, curriculum, and content pillars. I feel like I have a real business strategy for the first time instead of guessing.”
— Sara H., Empowerment Coach
Her experience shows — she sees opportunities in your book you’d never spot alone.
“Anza guided me to treat my book like an asset, not an accomplishment. I now have a clear plan, real momentum, and a business that feels aligned with my purpose.”
— Kara J., Leadership Coach
I finally feel like an author and a CEO.
“I launched my first offer during Week 7 using her Book-to-Business framework and enrolled four clients. I’ve never felt this confident in my message.”
— Tanya S., Career Coach
This program paid for itself before we even finished.
“She understands coaches, she understands authors, and she understands the gap between writing a book and building a business. She’s the missing link.”
— Elizabeth W., Women’s Empowerment Coach
Anza blends strategy and empathy better than anyone I’ve worked with.
““I kept hearing ‘use your book to build your business,’ but no one actually showed me how — until Anza. Her roadmap is clear, structured, and honestly life-changing.”
— Michelle F., Personal Development Coach
I stopped spinning and finally started moving.
“After two books and no real traction, I was frustrated. Anza helped me connect the dots, build my ecosystem, and finally step into my role as an industry authority.”
— Heather L., Executive Coach & Author
This is the book-to-business guidance I wish I had years ago.
WHAT YOU GET INSIDE THE PROGRAM
✔ 12 Weekly 2-Hour Group Coaching Calls
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Training + implementation + feedback.
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This is where your message becomes a monetized system.
✔ Templates, Swipe Files & Frameworks
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Book-to-Offer Blueprint
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Signature Story Script
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Weekend Funnel Map
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Podcast Pitch Templates
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Monetized Message Framework Map
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Signature Keynote Builder
✔ Private Community for Support + Feedback
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Growth is different when you’re not doing it alone.
✔ Lifetime Access to All Modules
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Come back and review the modules anytime to refine your message as your business grows.
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🎁 BONUS #1: The Post Scripts 52-Week Book-to-Business Journal (Digital)
A companion tool to help you:
✔ Stay consistent
✔ Track visibility, impact, and revenue
✔ Break down big goals into simple weekly actions
✔ Turn your message into momentum
Included FREE when you enroll.
🎁 BONUS #2: The Monetized Message™ Toolkit
A vault of tools including:
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Book Launch Checklist
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Amazon Bestseller Strategy
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Speaker Kit Templates
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Book Funnel Guide
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Content Repurposing Map
READY TO TURN YOUR MESSAGE INTO MOMENTUM?
Your book is not meant to sit quietly.
It’s meant to open doors, create clients, and elevate your authority.
👉 Click here to apply for The Monetized Message™ Roadmap February 2026 cohort
👉 Or book a call if you have questions.
Your message is powerful.
Your mission is needed.
Let’s build the business behind your book — together.