Anza Goodbar

You wrote the book. You poured your expertise, your frameworks, and your heart onto the pages. And now, the world expects you to shout about it from the rooftops. If you're an introvert, that probably sounds less like an opportunity and more like a nightmare. The thought of endless FB Lives, cold DMs, and "hustling" for visibility can be enough to make you want to hide your book under the bed.

But for most authors, there’s a gaping hole between the "buy now" button and the "book a call" button. Readers finish the book, feel inspired, and then… nothing. They disappear back into their lives. You’ve successfully built rapport, but you haven’t built a pathway.

Most authors think of PR as getting reviews in major publications. While that’s nice, it’s a low-probability game. A much more effective and direct path to building your expert platform is targeted outreach, and your book is your key that unlocks the door. When you pitch a podcast host, a conference organizer, or an association leader, you are not just another coach asking for a spot. You are a published author.