Anza Goodbar

But for most authors, there’s a gaping hole between the "buy now" button and the "book a call" button. Readers finish the book, feel inspired, and then… nothing. They disappear back into their lives. You’ve successfully built rapport, but you haven’t built a pathway.

Most authors think of PR as getting reviews in major publications. While that’s nice, it’s a low-probability game. A much more effective and direct path to building your expert platform is targeted outreach, and your book is your key that unlocks the door. When you pitch a podcast host, a conference organizer, or an association leader, you are not just another coach asking for a spot. You are a published author.

Here’s what nobody tells you about getting booked to speak: meeting planners, conference organizers, and podcast hosts are not looking for a walking, talking table of contents. They are not hiring you to read your book aloud.