7 Ways to Make Your Marketing Run While You Coach
- Anza Goodbar
- 3 days ago
- 3 min read
I’ve owned more than a dozen businesses, overseen thousands of events, and spent years helping coaches scale their message — and there’s a truth I wish every entrepreneur learned earlier:
Your business can grow without you…but it cannot depend on you.
The moment your business becomes dependent on your presence, your constant content creation, your energy, or your availability, your growth is capped.
Coaches come to me because they’re exhausted.
Not because they don’t love their work, but because they’re trying to run a business manually.
Manual marketing.
Manual posting.
Manual follow-up.
Manual nurturing.
Manual lead generation.
They're doing ALL the things…
except the two things that actually grow a coaching business:
Serving clients
Selling transformation
Everything else?
That should be systemized, automated, or delegated.
Let’s talk about what that looks like in a way that’s simple, repeatable, and aligned with your book-based business model.
1. Your Book Should Be the Content Engine of Your Marketing System
Coaches think they need to create endless content.
They don’t.
Your book already contains:
Your frameworks
Your stories
Your proof
Your method
Your philosophy
Your client journey
Automation becomes simple when the content is already organized.
When you turn your book into:
✔ Email sequences
✔ Social content
✔ Lead magnets
✔ Funnels
✔ Speaking topics
✔ Nurture campaigns
…your marketing begins to run without you.
Your message stays consistent because it’s all anchored in the book you’ve already written.
2. Build a 90-Day Evergreen Funnel That Runs on Autopilot
A solid evergreen funnel should:
✔ Attract (freebie, event, quiz, resource)
✔ Nurture (emails + value + storytelling)
✔ Invite (low-ticket, strategy call, workshop)
✔ Convert (signature offer)
Once built, it runs 24/7.
This is the part that authors underestimate:
Your book gives you ALL the content you need for the automation.
Your funnel becomes a system — not a task.
3. Pre-Schedule Your Visibility
Here’s a secret from years of running multi-day events:
People respond to consistency more than frequency.
You don’t need to post every day.
You need to show up with clarity, rhythm, and purpose.
Use tools that automate:
LinkedIn posts
Emails
Blog publishing
Repurposed quotes
Podcast clips
Book excerpts
Client stories
Your presence stays steady…while you get your time back.
4. Automate Your Lead Nurture Series the Right Way
A lead who downloads a freebie today may not be ready for 90 days.
Most coaches lose those leads because they never follow up.
An automated nurture series changes everything.
Your nurture sequence should be:
Story-driven
Value-packed
Warm + relational
Aligned with your book’s promise
Leading toward your signature offer
Automation doesn’t replace relationship building —it supports it.
5. Use Systems to Protect Your Most Valuable Asset: Your Energy
As a woman who built businesses while raising four kids, caring for family, navigating financial highs and lows, and reinventing herself through multiple industries, I’ll tell you this:
Your energy should be the most guarded resource in your business.
Systems protect it.
Automation guards it.
Structure amplifies it.
I want more women scaling businesses without burning out — and automation is one of the most powerful tools to make that possible.
6. Automate the First 50% of Your Sales Process
This is where coaches lose hours they can never get back.
Before someone talks to you, they should already know:
✔ What you do
✔ Who you work with
✔ How you help
✔ What you charge (if appropriate)
✔ What transformation you deliver
Your book and your funnel handle that for you.
By the time they get on a call with you, they’re pre-qualified.
You’re not convincing.
You’re confirming.
7. Systems Don’t Remove Your Humanity — They Give You More Space for It
This is what people get wrong:
Automation is not impersonal.
Automation is intentional.
It allows you to serve clients at the highest level because you’re not drowning in the busywork of your business.
When your marketing runs automatically, you get to:
Think more creatively
Write more powerfully
Coach more freely
Lead more effectively
Rest more consistently
Systems aren’t the enemy of authenticity.
Systems are the pathway to sustainable influence.
The Bottom Line
Your message deserves greater reach.
Your business deserves support.
YOU deserve a system that honors your time, your gifts, and your mission.
If you’re ready to turn your book into the foundation of a business that runs smoothly, I created something to help:
Your book is your voice.
Your systems are your amplifier.
Let’s make them work together.
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