When you openly admit a flaw, something remarkable happens. Your audience immediately accepts it as the truth.

The first step in creating marketing that converts is to identify an attribute that you can own.

In today’s world, businesses fall into two categories: big, highly diversified generalists, or small, narrowly focused specialists.

Consider this: if a product is perceived as high-quality and desirable, it will likely succeed...

As a business owner, your ability to connect with your current and future clients on an emotional level can transform your business.

As a woman entrepreneur and small business owner, I understand the challenges of trying to increase sales ...