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The Monetized Message™ Roadmap: Your 3-Phase Pathway to Asset-Based Growth
We don't just offer services; we provide a proven system. Our signature roadmap turns your book's message into a scalable client-generation engine through three distinct phases:
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Phase 1: Author Brand & Offer Architecture. We define your unique voice, clarify your ideal client avatar, and architect a signature offer suite that aligns with your core message.
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Phase 2: Conversion & Content Ecosystem. We build the automated systems—reader magnets, nurture sequences, and signature funnels—that turn passive readers into active, high-ticket coaching clients.
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Phase 3: Authority & Amplification. We leverage your asset to secure speaking stages, launch high-conversion live events, and build the brand authority that fuels long-term growth.
Your Book. Your Framework. Your Business.
Anza doesn’t apply a one-size-fits-all formula. She builds a customized, asset-based growth framework around your book,
your voice, and your ideal client.
With over 12 years of experience architecting high-conversion events and guiding dozens of coaches to bestseller status, she has refined a unique process: The Monetized Message™ Roadmap. This isn't just a collection of tactics; it's a strategic system designed to turn your published work into your most powerful business asset.
She merges deep creative storytelling with proven conversion strategy, helping you build:
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Signature Coaching Programs that command premium pricing.
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High-Impact Live & Virtual Events that generate leads and revenue.
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A Lasting Legacy built on influence, not just sales.
Her mission is simple: to show you where your book’s doors lead—and to walk beside you as you step through each one, building a business that’s as unique as your story.
Your Partner in Building a Book-Powered Business
When you choose to work with Anza, you're not just hiring a consultant—you're gaining a strategic partner who provides a holistic, done-with-you experience.
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Proven Frameworks, Not Just Advice: You get access to the proprietary playbooks and systems Anza has used to help dozens of coaches achieve bestseller status and, more importantly, build profitable businesses from their books.
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Event Expertise that Converts: With 12+ years creating high-impact live and virtual events, we know how to turn an audience into a community and a stage into a client-generating machine.
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A True Business Architect: As a certified coach and multi-business owner, Anza understands the entire ecosystem—from branding and funnels to offer design and legacy. Your book becomes the central asset for a scalable, aligned business.
Stop Guessing.
Start Building.
Most coaches with a book are stuck with three problems: no clear strategy, no systems for growth, and no one who truly understands the unique challenge of monetizing their message. The Post Scripts Advantage is the direct solution.
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Clarity Through Strategy: We replace confusion with a crystal-clear, step-by-step roadmap. You'll know exactly what to do next to turn your book into a client-generation engine.
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Freedom Through Systems: We build the automated funnels and nurture sequences that work for you, so you can stop trading time for money and focus on what you do best—coaching.
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Confidence Through Partnership: You're not alone in this. As your strategic partner, we bring our 20+ years of experience to the table, handling the heavy lifting so you can move forward with the confidence that your business is built to last.
Partnerships
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About Anza
The Architect of Your Book-Powered Business
Anza Goodbar doesn’t just help you market your book. She helps you build a business around it.
Before launching Post Scripts Strategies for Coaches, Anza spent over a decade as a professional event architect, designing 4,000 high-impact experiences for Fortune 100 companies and faith-based organizations. She mastered the art of turning a single idea into a scalable, revenue-generating engine—a skill she now brings directly to the world of authorship and coaching.
She specializes in helping executive, life, mindset, and online coaches who’ve written a book turn that book into their most powerful business asset. Her signature Monetized Message™ Roadmap transforms your published work into a clear pathway to authority, clients, and revenue—through Amazon bestseller campaigns, keynote talks, signature coaching programs, and high-conversion live events.
Upcoming Workshops
Success Stories
Before working with Anza, my book was my biggest disappointment. I was so proud of it, but it just sat there—a beautiful accomplishment with zero impact on my business. I felt like I'd poured my soul into something that went nowhere. Anza completely changed my perspective. She showed me how my book wasn't the finish line; it was the entire blueprint. We built a signature coaching program directly from its chapters and created an automated funnel that now brings me my ideal clients every single week. For the first time, my book isn't just a book—it's a client-generation machine.
Rosa P. CA
I'm a strategist at heart, so I wasn't looking for fluffy marketing advice. I needed a real, replicable system. Anza's Monetized Message™ Roadmap was exactly that. She helped me architect a business model where my book is the central asset. We mapped out a clear pathway from reader to revenue, built out a high-converting offer suite, and established systems that actually scale. The clarity was instant, and the results speak for themselves. My revenue has doubled, and I've stopped trading hours for dollars. This is how you build a real, asset-based business.
Emily U. CA
I knew my book had the power to help people, but I was struggling to get it into the right hands. I wanted to be seen as the go-to expert, not just another author with a website. Working with Anza was like turning on a light switch. She didn't just help me sell books; she helped me build a brand. We leveraged my message to secure three paid speaking engagements and launch a live event that sold out. The authority and recognition I've gained in the last six months is more than I thought possible in years. Anza doesn't just build businesses; she builds legacies.
Michelle W. CO
Ready to Build Your Book-Powered Business?
If you're a coach with a published book and you're ready to create a clear, monetized pathway to consistent clients and revenue, let's talk.
Schedule a free Clarity Call to see if we're a good fit to help you build your legacy.